A strong employer branding strategy is more than good PR—it’s a proven way to drive business growth. Companies with a compelling employer brand attract better talent, reduce costs, and boost employee retention, all while fueling long-term growth.
These stats might get your attention:
- Companies with great employer brands pay 10% lower salaries. (Harvard Business Review)
- Companies that invest in employer branding get 50% more qualified applicants. (LinkedIn)
- 92% of people say they’d accept a job from a company with a better reputation. (Forbes)
- Stronger employer brands lead to a 28% reduction in turnover. (LinkedIn)
- Companies on LinkedIn with a strong Talent Brand Index (TBI) grew 20% faster. (LinkedIn)
Whether you’re an emerging company or an established player, these 10 tips will help you build an effective employer branding strategy and maximize your ROI—more importantly, your Return on People Investment (ROPI).
10 Ways to Strengthen Your Employer Branding Strategy
1. Define a Compelling Employee Value Proposition (EVP)
→ A clear EVP reduces misalignment and turnover—both major drains on revenue.
Your EVP is the cornerstone of your employer branding strategy. It’s the promise you make to employees about what they gain, beyond salary, in return for their contributions. As noted in our blog on why employer branding matters, a strong EVP sets the foundation for attracting the right talent.
Weave it into job ads, your careers page, onboarding materials, and more. Our free eBook How Employer Branding Drives Revenue Growth outlines simple steps to define yours.
2. Turn Employees into Brand Ambassadors
→ Employee referrals and social proof lower cost-per-hire and improve quality.
Employees are your most credible messengers. Their authentic stories build trust with candidates, as highlighted in our 7 Proven Strategies blog.
Empower them with branded toolkits—social prompts, hashtags, and testimonials—to share authentic stories that build trust and attract the right candidates. Hoops can help you kickstart a brand advocacy program.
3. Streamline the Candidate Experience
→ A better candidate journey means fewer drop-offs, better hires, and less wasted spend.
Every candidate interaction reflects your brand. Candidates form lasting impressions based on how you treat them. Integrate 1-click apply, keep interviews consistent, and provide timely updates.
Use metrics like candidate NPS (Net Promoter Score) to improve and automate feedback with Hoops’ tools—an essential part of a strong employer branding strategy.
4. Align Your Brand with Revenue Goals
→ When your talent strategy supports growth milestones, you hit them faster—with less churn.
Your employer branding strategy should evolve with your 1-, 3-, and 5-year revenue plans. Does your EVP attract the talent that fuels those goals? And does your brand evolve to meet each milestone?
For example, a 1-year goal might be increasing positive Glassdoor reviews by 25%, while a 5-year goal could involve earning a “Best Places to Work” award. Our free eBook shows you how to connect your employer branding strategy to real growth milestones.
5. Monitor and Protect Your Brand Reputation
→ Proactive reputation management helps prevent lost revenue from hiring delays or bad PR.
Your employer brand isn’t just what you say—it’s what others say about you. Monitoring sentiment across platforms is critical.
Proactively monitor review sites (for candidates, employees, and customers) and social channels/forums. Use tools like Hoops’ new brand insights dashboard to catch red flags early. This employer branding strategy ensures consistency and protects your reputation.
6. Measure ROI with Key Metrics
→ These KPIs prove what’s working—and help justify smart investments in talent.
Track metrics like:
- Time to Fill: Aim for under 30 days for non-executive roles.
- Quality of Hire: Target >85% first-year retention.
- Offer Acceptance Rate: Strong brands achieve >90%.
- Employee Engagement: Strive for an eNPS of +20 or higher.
These metrics tie directly to return on people investment (ROPI) and in turn, ROI, showing how branding drives revenue. Our eBook provides these formulas and additional benchmarking tips to quantify your success.
7. Showcase Authentic Culture Content
→ Trust drives candidate conversions, which speeds up hiring and reduces vacancy costs.
Candidates crave real—not polished—glimpses of life at your company, as emphasized in our 5 ways to elevate employer branding blog.
Create content that feels human, not scripted. Capture team moments, employee wins, and unscripted testimonials. It builds trust and humanizes your brand.
8. Optimize Your Careers Page
→ More qualified applicants = faster, better hires—and less revenue disruption.
Your careers page is your digital front door. Make it count.
For example, highlight your EVP, core values, and growth opportunities. Include authentic culture plugs like employee testimonials or real team photos. A well-crafted career page reduces time-to-fill and boosts application volume.
9. Foster a Feedback-Driven Culture
→ Real-time feedback helps you spot issues early—reducing turnover and performance dips.
Regular feedback strengthens your employer brand internally and externally. Use exit interviews, pulse surveys, and eNPS to gather insights.
Use real feedback to refine your EVP, address pain points, and signal smoke internally. Hoops automates feedback loops so you can act fast and spot patterns early.
10. Partner with Experts to Scale
→ Expert support accelerates outcomes—saving time, minimizing misfires, and increasing ROI.
Branding takes time and expertise. We help you:
- Define your EVP and create resonant messaging.
- Build branded career pages and candidate workflows.
- Use customized tools to automate and evaluate employee engagement and feedback.
- Track ROI with our real-time brand insights dashboard.
Whether you’re starting fresh or leveling up, Hoops is your ideal employer branding strategy partner. Start with our free Employer Brand Checkup to score your brand and uncover growth opportunities.
Why Your Employer Brand Is a Revenue Driver
A strong employer brand doesn’t just attract—it accelerates. You reduce turnover, hire faster, increase productivity, and outperform peers. Companies with strong brands see higher ROPI and ROI. Period.
Ready to dig deeper? Download our free eBook, How Employer Branding Drives Revenue Growth — your guide to aligning talent strategy with business goals to build your winning team.
Take the First Step in 2 Minutes
If you want to turn your employer branding strategy into a competitive edge, now’s the time to act. Take our free Employer Brand Checkup to assess how your brand stacks up—and what to improve.
It takes just two minutes and could change the way you hire and scale forever.
Simplify hiring. Amplify growth.
